Why Most Webflow / Framer Template Creators Quit Before 10 Templates

I want to talk about something I’ve noticed a lot from my experience as a template creator at Temlis.

By the way, we’ve made 100+ templates for Webflow, Framer, and Figma, so I have quite a bit of experience.

I think some of the reasons people quit are:

❌ They don’t see results right away

People want instant results. No sales = no motivation. But templates take time. You can’t expect to sell after just 1 or 2 uploads. Most of the time, you’re just learning at the beginning.

❌ They don’t design with the audience in mind = no sales

Some creators build templates for “any” type of industry (like we do at Temlis), but they don’t think about the audience and content. The design doesn’t make sense , bad images, random sections, missing structure.

For example, if you make a template for an insurance business, but you don’t study what that kind of website actually needs, then your design won’t work. Context matters.

❌ They rely too much on marketplaces

Many creators just upload their templates to a marketplace and wait. But without marketing, your work gets lost, especially when new templates or creators with big followings show up.

❌ They treat it like passive income

Some creators treat this business like passive income, but that’s far from reality. It’s something you have to build like a full-time job.

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My Advice if You Want to Succeed

• Treat every template like a real client
  
  
• Focus on marketing, not just uploading
  
  
• Honestly, this business works better for teams than solo creators. There are maybe 3–4 creators who really nailed distribution, they got lucky and had a super premium product.
  
  

At Temlis, we build premium websites too,  but our strategy is volume. We offer lots of different options to our customers. We’re a small studio: 2 developers and 2 designer/project managers. That setup works great for us.

I’ll share more about our marketing strategy in another post.

Hope my words make sense and help you if you’re just starting this journey 🙏

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