
Want to manage dynamic content like blogs or product catalogs in Webflow? CMS Collections make it easy to structure, display, and update content across your site without manual effort. Here's a quick overview of what you'll learn:
Quick Tip: Use pre-made templates to speed up setup and customize them as needed. Ready to turn your static site into a dynamic one? Let’s dive in.

Get ready for a smooth CMS setup by following these steps.
Taking some time to plan your collection upfront can save you from headaches later. Here's what to focus on:
1. Content Requirements
Identify the fields you'll need. For example, a blog collection might include fields like title, author, date, featured image, content, and tags.
2. Content Relationships
Think about how your content connects. For example, will blog posts need to reference authors from a separate collection?
3. Display Requirements
Decide how the content will appear on your site. Ask yourself:
Webflow provides a variety of field types to help you organize your content. Here's a quick guide to the most commonly used ones:
| Field Type | Best Used For | Example Use Case |
|---|---|---|
| Plain Text | Short text entries | Product names, titles |
| Rich Text | Formatted content | Blog post body, descriptions |
| Image | Visual content | Featured images, galleries |
| Reference | Linking collections | Author profiles in blog posts |
| Multi-Reference | Multiple connections | Product categories |
| Option | Single selection | Status indicators |
| Multi-Option | Multiple selections | Product tags |
| Number | Numerical values | Prices, quantities |
| Date/Time | Temporal information | Publication dates |
| Switch | Toggle states | Featured item status |
Choose field types based on your content's structure, filtering needs, and display preferences. With a solid plan and the right field types, you're ready to build your first collection.
Now that you've planned your collection structure, it's time to create your first CMS collection in Webflow.
Pick names that clearly describe your content. Here are a few tips for naming:
Here are some common examples:
Fields help structure your content. Here's how to set them up:
1. Add Essential Fields
Start by adding these key fields:
2. Configure Field Settings
For each field, make sure to:
3. Establish Relationships
If your collections are related, create references to connect them. For example:
| Field Setting | Purpose | Example |
|---|---|---|
| Required | Ensures key info is always added | Title field for articles |
| Unique | Prevents duplicate entries | SKU for products |
| Default Value | Pre-fills common content | Current date for publish date |
| Help Text | Guides content editors | "Add alt text for accessibility" |
Set up clean, SEO-friendly URLs for your collection.
1. Base Structure
/blog/).
{collection-name}/{slug}.
2. Slug Format
Examples of well-structured URLs:
/blog/post-title
/shop/product-name
/team/member-name
Once you've configured these settings, your collection will be ready to integrate into your website.
Once your CMS collections are ready, the next step is to display them on your site by linking the collection data to visual elements on your pages.
Collection Lists are dynamic containers designed to showcase multiple CMS items. Here's how to set them up:
Once styled, the Collection List will automatically apply the design to all items. Afterward, link your CMS fields to the appropriate elements.
To display dynamic content, connect your CMS fields to the page elements:
Set up your CMS collection settings to keep your content secure and improve your site's SEO.
Access controls determine who can view and manage your CMS content. Webflow offers two main roles:
To configure access controls, go to your collection settings, click on the Permissions tab, and assign roles as needed. Once this is done, you can move on to optimizing your collections for search engines.
Collection-Level Settings
These settings apply to entire collections:
Item-Level Controls
Fine-tune SEO for individual CMS items:
Don't forget to include your collections in the sitemap via the SEO tab. This helps search engines index your content more effectively and ensures your collections align with your site's overall strategy.
Pre-made templates simplify setting up Webflow CMS by providing built-in collection structures. They save time and make it easier to get started, allowing you to launch dynamic content without a steep learning curve.
Here’s what makes pre-made templates a helpful choice:
These features make templates a practical option for setting up and managing your CMS.

If you’re looking to speed things up even more, check out premium options like Temlis Templates for Webflow. Temlis provides a variety of customizable Webflow templates with CMS features tailored for industries like real estate, portfolios, e-commerce, and business. These templates come with pre-configured CMS setups that can adapt to your specific needs.
For instance, the AnderDark portfolio template includes built-in CMS and e-commerce features, making it perfect for creatives showcasing dynamic projects. Prices for templates range from $49 to $129, with some free options also available.
When selecting a template, aim for one that aligns with your content structure and offers flexibility to tweak collection fields as your site grows.
Here's a quick recap of the key steps outlined earlier.
Once your CMS structure and fields are ready, here's how to move forward:
1. Start Small
Kick things off with a basic collection, like a blog or a team directory.
2. Test Thoroughly
Run tests to confirm field relationships, ensure content displays correctly, check URL generation, and validate access controls.
3. Document Your Setup
Create clear documentation for future use and team training. Include:
Following these steps will help you build a flexible, dynamic website.
